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Privacy Policy

Privacy Policy

Privacy Policy

Privacy Policy

exe.cute production is committed to protecting the personal data and privacy of its Users. This Privacy Policy page explains how our organisation collects and processes your personal data. It contains information about the type of data we collect, how we process them and for what purposes.

△ Website or Us/We designates exe.cute production website accessible at the address and all its subdomains.
△ User or You refers to all Internet users, whether registered or not, who browse the website.
△ Service(s) designates all the services, products accessible online or not, whether they are free or not.


Our commitment is to comply with legal obligations and the General Data Protection Regulations (GDPR). We are committed to respecting the following principles:

△ We collect and process your data only for the purposes which are described in this Policy or for specific purposes which we have informed you and/or for which you have consented to.
△ If the personal data we collect is no longer needed for any purposes and we are not required by law to keep it, we do everything in our power to delete, destroy or permanently de-identify it.

You have no obligation to provide any personal data requested by us. However, if you choose not to, we may not be able to provide you with some services or products.

Information we collect

Your personal data are collected based on your consent which you express by filling out a form or by writing to us directly or on the basis of our needs to organise and manage our services.

The Personal Information that we collect depends on the context of your interactions with our website and the service we provide you. However, the Personal Information we collect broadly falls into the following categories:

Comment & Review
When you leave a comment or a review on the website, we collect the data mentioned in the form (name, email address, website) but also the IP address and the browser used for the spam detection. Gravatar (personalized profile picture by Automattic) uses a code (also called Hash) to detect the possible use of their service. The Automattic Privacy Policy apply. Once the comment or review has been approved by our moderator, your Gravatar profile image will be publicly visible in the context of your comment or review.

Contact form
When you use the contact form, we collect the data mentioned in the form and also the IP address and the browser used for spam detection. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

When you place an order on our website, we collect your personal details, such as your first name, your last name, your e-mail address, your postal address and your phone number. The information are essential for fulfilling your order.

When you subscribe to the newsletter or when you subscribe to notifications or reminders emails, we collect the information specified in the form, namely your email address, and possibly your name or nickname. We use Mailchimp as our newsletter platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices.

When you download a picture on the website (comment, contact form, forum…), please remove the location tag (EXIF GPS): visitors can download an image and extract this data from it.

We automatically collect personal data when:
△ You share content on social networks, websites or applications relating to our products and services, or by replying to our posts and promotional announcements on social networks.
△ We read or collect personal data about you through information collected by other websites (for example, if we place an advertisement on a third-party website and if you click on that advertisement, we may receive information on you and other visitors to measure the reach and success of this ad).
△ We read the browsing history, such as the pages visited, the date of the visit, the location during the visit, or the IP address for statistical purposes and in order to improve our website. (see Cookies section)

Use of Personal Information

We collect your personal data in order to provide you with the best online experience, navigation and quality service. We only collect information about you if we have a reason to do. We may collect, hold, use and disclose your personal data for the following purposes:
△ To process and respond to your inquiries and to contact you to respond to your requests.
△ To develop and improve our products, services, communication methods
△ To identify Users and organise our services or to ensure the quality of our services

We may also need your personal data to meet legal obligations or in the context of the contractual relationship with you.

When we collect and use your personal data for the purposes mentioned above or for any other request, we will inform you before or at the time of information request.

When necessary, we will seek your consent to process your personal data. If you have given your consent for that, you have the right to withdraw this consent at any time.

Retention of Data

Comment / Reviews Indefinitely, during publication time
Contact form 12 months from the date of receiving
Order 5 years
Newsletters Until you unsubscribe
Account on the shop Indefinitely, until you ask to delete it.
Cookies, statistics, traffic measures 18 months

Your Rights

You have certain rights when it comes to your personal information. Below is a summary of those rights and how to exercise them at any time.

Accessing, correcting, updating your personal data
If you are located in a country that falls under the scope of the GDPR (or similar laws for other country), data protection laws give you the rights to request access to your personal data, to request correction or deletion of your personal data, to request to update your information at any time.

Request portability
You have the right to request portability of your personal data in a organised, readable and commonly used format.

Deleting your information
You have the right to request the deletion of your personal data when:
△ Your personal data is no longer necessary for the purposes for which we collected it
△ You withdraw the consent you previously gave us to process your personal data, only if there is no other legal basis allowing us to continue to process your personal data
△ You object to our use and processing of your personal data for direct marketing purposes or for the legitimate interests of our organisation

If you request deletion of your personal data, please contact us and we will take all reasonable measures to accommodate your request in accordance with legal requirements.

If the personal data that we collect is no longer necessary for any purpose and there is no legal obligation for us to keep it, we will do everything to delete, destroy or anonymize this data.

Request limite of use
You have the right to request that we limit our use of your personal data if you believe that the personal data we have about you is inaccurate or if you prefer that we limit their processing.

Object to our use
You have the right to object to our use and processing of your personal data, at any time.

Right to file a complaint
You have the right to complain to your local data protection authority if you are unhappy with our data protection practices.


We make our best efforts to protect your personal data from misuse, interference, loss, unauthorized access, modification or disclosure. We have implemented a number of security measures to protect your personal data. For example, we implement access controls, use firewalls and secure servers, and we encrypt personal data.

We outsource the hosting of our website to the company Infomaniak Network SA to ensure the security storage of the personal data of our users. Infomaniak is committed to ensuring optimal security for its hardware and software infrastructures and takes all necessary precautions to maintain the security (antivirus, switches, firewalls, limited access). Infomaniak was granted ISO 27001 certification in June 2018. This standard specifies the requirements for setting up an information security management system (ISMS). It ensures security measures are identified and constantly improved to protect data from loss, theft and alteration, and information systems from intrusion and damage. Learn more and see the certificates

Sharing of Data

We do not share your personal information with third parties, unless it is necessary to carry out your request, for our professional or legitimate business needs, or as required or permitted by law. Where we do transfer your personal information to third parties or service providers, appropriate arrangements will be made in order to ensure correct and secure data processing in compliance with applicable data protection law.

No personal data is used in the context of automated individual decision-making or profiling. Personal data are not processed outside the European Economic Area (EEA).


A cookie is a small text file that is placed on your computer or mobile device by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Some of the cookies will only be used if you use certain features or select certain preferences (such as your location, the language you use, the font size you prefer and other preferences) during a given period. Cookies can also help you personalize your browsing experience. Some cookies will always be used.

There are two main types of Cookies: Persistent Cookies and Session Cookies. Persistent Cookies remain on your device (computer, phone, tablet, etc.) until you delete them manually or automatically. Session cookies remain on your device until you close your browser. Closing it makes them disappear automatically.

Use of Cookies
When you visit our website, we may place a number of cookies in your browser:
△ Essential Cookies to enable to hold session information as you navigate from page to page within the website
△ Functionality or Preference Cookies that allow you to identify yourself and therefore access your account, your shopping cart but also to personalise your experience on the website
△ Analytics Cookies to understand visitor and user preferences, improve their experience, and track and analyse usage, navigational and other statistical information.
△ Third-party Cookies, Advertising Cookies to understand visitor and user preferences, improve their experience, and track and analyse usage, navigational and other statistical information.
Cookies may contain the following information:
△ Information about your device browser and the operating system you are using
△ The IP address of the device you are using
△ The links you click when you interact with our services
△ The pages you visit
We process Cookies information in the same way as your personal data.

Cookies or other technologies are used when you browse our website and give your consent for this use. You can change your choice at anytime.
You can control the use of cookies at the individual browser level. If you elect not to activate the Cookie or to later disable Cookies, you may still visit our website, but your ability to use some features or areas of the website may be limited.
You can generally activate or later deactivate the use of cookies through a functionality built into your web browser. You can install a cookie manager to add, delete, modify, search, protect and block Cookies. You can regularly delete Cookies from your terminal via your browser. Managing cookies depends on the configuration of your browser described in the help menu.

Cookies on our Website

Cookie Name
Cookie Purpose
Cookie Duration
Statistics Cookies – Analytics Cookies – Traffic:
1. _ga
2. _gid
3. _gat
1. Used to distinguish users.
2. Used to distinguish users.
3. Used to throttle request rate.
1. 13 months
2. 24h
3. 24h
Analytics Cookies – First Party:
1. tk_ai
2. tk_qs
3. tk_or / tk_r3d / tk_lr / tk_tc
Jetpack Analytics – Collection of internal metrics for user activity, used to improve user experience 1. 13 months
2. 24h
3. 13 months
Store front Cookies:
Track and determine when cart contents/data changes./td> Session
Language Cookies:
Stores the selected language and test if cookies are enabled. Session
Hosting Cookies:
To provide an improved and faster server time, the ServerID cookie remembers which server should handle the user’s requests. Session

Contact Information

If you have any questions, concern or comments, or to apply your right, you can contact us:

△ by using the contact form
△ by sending an email to

Last update: 1st October 2022